May 27-28, 2015
Dolce Hayes Mansion | San Jose, CA

Convergence 2015 Agenda

Convergence 2015
Digital Media Revenue
Conference Agenda:
"It's All About The Money"

May 27
1-1:15 p.m.
Opening Entertainment
Seth Glier, Grammy-nominated recording artist
Convergence is pleased to put the spotlight on multi-talented Seth Glier. A seasoned troubadour, Seth is a singer-songwriter, producer, and multi-instrumentalist who averages over 200 live performances annually. Along with his Grammy-nominated sophomore album, The Next Right Thing, his conference sets will include music from his fourth album for MPress Records, If I Could Change One Thing, being released in April 2015.


1:15-1:30 p.m.
Opening Remarks
Eric Rhoads
1:30-2:30 p.m.
Bryan Kramer
"Human to Human #H2H: Learning to Speak Human, Share Human and Market Human"

2:30-3:10 p.m.
Strategy for Selling Digital -- Debating the Platform Options
Ever since radio began consolidating multiple properties under one roof, managers have been faced with how to sell stations: one seller for all? Or separate staffs? And as today's revenue pie has expanded from traditional radio inventory to include digital platforms, the challenges of how to most effectively sell all the assets have become even more complex -- even as the opportunities have grown. We have gathered successful sales leaders and trainers to compare results and present the facts that can help you decide what's best for your station and your market in the years ahead.
Moderator: Sean Luce, Head National Instructor,Luce Performance Group
Tracey McCormack, Founder/CEO, McCormack Media Services
Grey Persons, Director, Borrell Associates
Don Wachsmith, Chief Revenue Officer/Revenue Sales, AdLarge Media

3:10-3:20 p.m.
Audio Audience Measurement: Convergence Insights
Sponsored by

Consumers increasingly tune in to their smartphones, laptops and in-dash entertainment systems for their favorite audio content. As broadcasters and advertisers seek to understand these audio listening habits, the need for in-depth audience metrics becomes even more critical. Matt O'Grady, EVP, General Manager, Nielsen, will share the latest from Nielsen on how it will provide insights on converged audio audience measurement.
Matt O'Grady, EVP, General Manager, Nielsen

3:20-4:05 p.m.
Programmatic Buying: The First Ever Live Demonstration of a Programmatic Radio Buy
Marketron will facilitate a programmatic buy for a leading radio broadcaster: The broadcaster will publish inventory to Marketron’s Marketplace platform, and the advertiser will buy this inventory using a demand-side platform.The demo is designed to illustrate the interoperability between Marketron’s Mediascape and programmatic platforms — just as programmatic is being adopted across the media landscape to maximize inventory and revenue. Following the demonstration, a discussion, including Q&A, about the potential of programmatic buying and its impact on the radio industry will follow.
Jeff Haley, President/CEO, Marketron

Michael Dougherty, CEO & Co-Founder, Jelli

4:05-4:50 p.m.
Innovators and Inventors: Looking Ahead on the Digital Highway
Convergence 2015 puts the spotlight on a few select companies whose strategies and imagination are ahead of the curve, providing the solutions and road maps that will be driving many of tomorrow's platforms and adapted technologies. They'll give you a look at what's new on the horizon, and you'll have the chance to follow up later for information you may want to take back to your company.
Moderator: Larry Marcus, Managing Director of Walden Venture Capital
Charlie Bennett, Director,
Meredith Flynn-Ripley, CEO, HeyWire
Tim Sinclair, CEO, RINGR

4:50-5:35 p.m.
How Radio's Automotive Dominance Will Change: What You Need to Know to Take Advantage of Changes on the Auto Dashboard
Today's new cars are connected, capable of keeping consumers constantly in touch with their audiotainment, services, and contacts. Everyone from Apple to Zubie is involved, and industries from pizza delivery to insurance are facing lifestyle-altering shifts as a result. Almost since its inception, radio has owned the dash, but today's tech toys and digital platforms are changing the landscape. How can it continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? This panel will deliver the upside, downside, and driver's-side view of what's on deck for the automotive dash and what the radio industry needs to do to keep "drivetime" "radio time."
Moderator: Fred Jacobs, President, Jacobs Media
Michael Kocheisen, Head of Analytics Services, General Motors, Palo Alto
Michele Laven, President/Business Development and Partnerships, iHeartMedia
Ty Roberts, Co-founder/Chief Strategy Officer, Gracenote
Alan Taylor, CEO, Entertainment Radio Network

5:35-5:45 p.m.

Sponsored by Westwood One
"Radio Is Trending:  The Emergence of Social Radio"
Zach Sang & The Gang is a music-intensive, interactive live show featuring the biggest and brightest stars in music, movies, and TV, mixed with breaking pop culture news, lifestyle trends, and a huge social media platform that's always trending. Engaging millions of 12-34-year olds who find Sang extremely relatable, in great part because, at 21, he is part of the demo, the socially-savvy Sang is a radio prodigy, pop culture junkie, and everyone's best friend. Zach will showcase some of the talent that has his star rising in this presentation.
Zach Sang, Zach Sang & The Gang

5:45-7 p.m.
Opening Reception

Sponsored by Westwood One


May 28
7:45-8:30 a.m.
Continental Breakfast
Sponsored by Nielsen

8:30-9:00 a.m.
Ken Rutkowski
The Future of Entertainment"
A "Business Rockstar" in his own right, Ken Rutkowski provides a fascinating worldview of your next generation of customers and how they will impact your business. He'll also pinpoint lessons on disruptive innovation from brands in fast-growing, emerging markets, how to leverage digital anthropology to drive your innovation agenda, and what it takes to compete and win on customer experience in the 21st century. Finally, why do you need to move beyond social media to building an integrated brand engagement platform? Ken shares some thoughts on this and more that will help you better understand the future -- today!

9:00-9:40 a.m.
Podcasts Are Back! And Profitable!
Podcasts are back in fashion, thanks to smartphones and Bluetooth-enabled cars that have made them more accessible to listeners than ever before. Downloading has also become easier: Rather than downloading from iTunes onto a computer and syncing with an iPod, listeners can capture podcasts straight from the Internet onto their mobile devices. That ease of access has no doubt helped drive subscriptions of podcasts through iTunes to reach 1 billion over the last year. And because ad messages are read by the hosts of the show themselves, they tend to sink in better than traditional ads. As a result, this second wave of podcasts is becoming a greater revenue channel. Learn how to cash in on the podcast phenomenon in this session.
Moderator: Jordan Harbinger, Co-founder, The Art of Charm
Kyle Bylin, User Experience Research/SoundHound & Co-Host of The Upward Spiral
Steve Goldstein, Founder/CEO, Amplifi Media
Kit Gray, President, PodcastOne

9:40-10:20 a.m.
Technology Overload
Overwhelmed with technology? This session provides everything a manager needs to know about how to oversee a fruitful, successful digital operation. What's hot, what's not, what works, what is a waste of resources, and where does the most fruit (money) come from (hint: it's not low-hanging). But you have to be willing to stretch and reach for the right shiny new tech. This session will be a great primer for everyone who knows they don't know everything about digital.
Moderator: Scott Wallace, CTO, YouPlus Media
Susie Hedrick, VP/Radio Sales, Wide Orbit 
Neal Polachek, Independent Industry Observer and Board Advisor -- BuzzBoard

Raul Velez, Chief Engineer, Univision Radio/San Francisco

10:20-10:40 a.m.
Sponsored by

10:40-11:30 a.m.
Delivering Mobile Consumers to the Cash Register
How do you "mobilize" your audience to engage in mobile activities that deliver better, more targeted, and more efficient opportunities for your station and your clients? Mobile apps and mobile sites are both accessed by mobile devices, but the vast majority of consumers find apps more convenient, faster, and easier to browse. Even so, only 28 percent say mobile apps offer a better user experience. So how do you deliver the fast, reliable mobile experiences consumers demand -- one that provides a seamless experience between mobile sites, mobile apps, and traditional online channels -- and bottom line results for you and your clients? Our panel of experts will show you the way.
Moderator: Russ Gilbert, Founder/Managing Director, Blue Sun Media
Shahab Choudhry, Co-Founder/Partner, Propelics

Bill Freund, EVP/Chief Revenue Officer, Clip Interactive

11:30 a.m.-12:15 p.m.
Digital Advertising: The Key to Unlocking Dollars, From the Client Perspective
This panel brings advertising and digital marketing agencies together in a frank and detailed discussion on what clients want from your digital assets, and their expectations for a return on investment their investment. What do they need specifically from radio stations in terms of both content and accountability -- and what's the best way for stations to present their digital platforms? What tools provide the kind of measurement that meshes digital delivery with broadcast ratings? Get the perspective from key advertising agencies, in elementary terms, about what every radio rep, manager, and owner needs to know.
Pierre Bouvard, Chief Marketing Officer, Cumulus Media/Westwood One
Jason Kelley, CEO/Founder, Oōtem Advertising
Ryan Pamplin, VP/Digital Evangelist, Extreme Reach
David Staas, President, NinthDecimal

12:15-1:30 p.m.
Sponsored by:

1:30-2:10 p.m.
E-Mail Renaissance: Why E-Mail Is Hot Again and How to Use It
What's old is new again. As Facebook's organic reach has waned, marketers are returning to e-mail, fueled by the belief that it's better to ask for someone's e-mail address than wait for them to "like" you. In fact, a big, clean e-mail list and a high open rate have become critically important as a digital marketing tool. Getting content in front of as many eyeballs is the obvious "why" -- but what is the best way to do that? And how can you best ensure delivery with so many roadblocks like "Google bots" affecting placement of your e-mail? Achieving maximum open rates is possible, once you learn the secrets this panel will deliver. And their presentation will remind you of something else: Registration at social media sites requires one independent, powerful tool: your e-mail address. Now do we have your attention?
Moderator: Ruth Presslaff, President, Presslaff Interactive
Daniel K. Berman, Ph.D., Director,
Erika Brown, Regional Director/Marketing, Bay Area News Group
Charlie Sislen, Partner, Research Director

2:10-3:00 p.m.
Dan Zarella
"The Science of Social Media"

3:00-3:20 p.m.

3:20-4:00 p.m.
Making Money Outside the "Radio Box"
Don't let the words "future" and "innovative" fool you. Those forward thinkers who are able to experiment outside the black-and-white lines of radio and dare to creep into the gray areas of technology, digital, streaming, videos, and pay-to-play are cashing in on those concepts right now. Yes, you've heard of YouTube and Spotify and Pandora -- but how does that translate into cash? Let our experts share with you their secrets -- from startup to future improvements and everything in between.
Moderator: Shelly Claman, Digital & Events Manager, Digity Silicon Valley (KBAY & KEZR)
Paul Brenner, President, NextRadio/TagStation
Drew Larner, Vice Chairman, Rdio
Jared Waxman, Sr. Director of Growth, Yahoo

4:00-4:50 p.m.
Joel Comm
"Five Ways to Make a Fortune on the Internet"

4:50 p.m.
Closing Remarks

Click here for conference sponsorship information (PDF).

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