Santa Clara Convention Center Santa Clara/Silicon Valley, CA

Convergence 2014 Agenda



CONVERGENCE 2014
 
Wednesday, June 4


Noon-1 p.m.
Registration: Magnolia Ballroom Foyer (Hyatt Hotel)
 


All Sessions: Hyatt Magnolia Ballroom

1:15-1:30 p.m.
Opening Entertainment
Convergence has earned a reputation for spotlighting talented and up-and-coming musicians, in addition its strong digital lineup of speakers and panels. This year is no different. Convergence proudly welcomes incredibly talented singer-songwriter Tony Ferrari, who has been writing poetry and playing guitar since he was a kid. His debut album, Signs, was released in April 2012 and made it to the number eight spot on the iTunes singer-songwriter chart. You'll have a chance to hear Tony, who recently completed his second album, Gentleman, at Convergence.

Tony Ferrari


1:15-1:30 p.m.
Opening Remarks
Eric Rhoads
 
1:30-2:45 p.m.
Keynote
John McAfee



2:45-3:30 p.m.
Delivering Mobile Consumers to the Cash Register
Today's consumers want it all -- and want it now. Mobile devices allow critical interaction to occur anytime and anywhere. And transaction marketing is becoming more common. The goal is getting your audience to respond and engage with your client's offers. It's critical to a successful marketing partnership and demonstrates your station's ability to move the needle at the cash register for your advertisers -- and you. How do you "mobilize" the power of your audience with mobile applications that create better, more targeted, and more efficient opportunities for your station and your clients?
Moderator: Paul Jacobs, Vice President/General Manager, Jacobs Media
Jim Kott, SVP/Products and Marketing, Abacast

Halley Phillips, Director of Digital Marketing, Big RIver Broadcasting
Joe Schembri, VP, Corporate Business Development, Sports Sales and Sponsorships, Entercom Communications

 
3:30-4:10 p.m.
Digital Sales Strategies to Grow More Revenue: What We've Learned About What Works and What Fails, and Why Some Are Seeing Significant Digital Growth While Others See Little
Before your sellers get through the door, chances are that prospects already know all about them, your company, and what it offers. That's because, like you, today's clients enjoy access to data -- lots of data! Digital has truly changed the sales landscape and the "rules of engagement." Yesterday, it took an average of three calls to make the sale. Today, it takes 10. How can sellers get in front of prospects those 10 times before decisions are made? When you are no longer the primary information provider, how do you redefine your role as marketer and more effectively interact with client through social media -- the ultimate anti-sales tool? This panel offers 10 key social media strategies for building stronger client relationships that lead to bigger, better sales results.

Moderator: Jackson Dell Weaver, Managing Partner, InTown Media
Paul Reulbach, Publisher, San Francisco Magazine
Jon Sofield, Head of Business Development, Channel Sales/North America, Google

 
4:10-5:00 p.m.

"Circling Sharks.....or Future Strategic Partners?" 
Steve Lehman sits down with new companies with models that have some DNA in or around radio. Steve takes an up close look at these new models and the companies that are exploiting opportunities in the new radio paradigm.
Moderator: Steve Lehman, Chairman, Business Rockstars & former CEO/Founder, Premiere Networks
Ayinde Alakoye, Founder/CEO, HItch Radio
Katie McMahon, Vice President, Sales & Marketing/GM,  SoundHound Inc.
Joe Willis, CEO, Mejay
Chris Wiltsee
, Senior Director, Business Development, BandPage



5:00-5:30 p.m.
"Futuretainment"
Convergence favorite and a "Business Rockstar" in his own right, Ken Rutkowski provides a fascinating worldview of your next generation of customers and how they will impact your business. He'll also pinpoint lessons on disruptive innovation from brands in fast-growing, emerging markets, how to leverage digital anthropology to drive your innovation agenda, and what it takes to compete and win on customer experience in the 21st century. Finally, why do you need to move beyond social media to building an integrated brand engagement platform? Ken shares some thoughts on this and more that will help you better understand the future -- today!

Ken Rutkowski, CEO/METal International and Business Rockstar host


5:30-6 p.m.
Fourth Annual Convergence Digital Awards
Sponsored by:


6-7 p.m.
Opening Reception
Hyatt Hotel Pool Deck
Sponsored by:
   



 
Thursday, June 5
 
7:45-8:30 a.m.
Continental Breakfast (Hyatt Hotel)

All Sessions: Hyatt Magnolia Ballroom

8:30-8:50 a.m.
"Share Of Ear"
Not that long ago, the only options for listening to audio were AM/FM Radio and "Owned Music" in various formats.  Today those two have been joined by Internet radio, YouTube, music channels delivered via cable and satellite television, podcasts, satellite radio, and other options. With information from Infinite Dial and other sources, Larry Rosin of Edison Research talks about where all the different forms of audio available today stand in relation to one another, how consumers decide which ones to consume at what time, and what devices are leading their decisions.
Larry Rosin, Co-Founder/President, Edison Research


8:50-9:30 a.m.
Multi-Platform Content Engagement Tools and Strategies
How do you successfully distribute and sell content across multiple platforms without developing individu
al versions and proposals for every device? For example, a mobile strategy might neglect a broadcast platform, and vice versa. Creating and packaging clean basic content across multiple platforms calls for fresh thinking about the best ways to integrate across different platforms, including social media and e-mail campaigns. Unless you are convinced you've perfected the art, this is a session you won't want to miss!
Moderator: Larry Rosin, Co-Founder/President, Edison Research
Clinton Box, General Sales Manager, CCM&E/San Francisco
Patrick Polking, Senior Director, Digital Business & Strategic Development, ESPN Audio
Jo Anne Wallace, VP/GM, KQED Public Radio and KQED Television and Radio Programming



9:30-10:10 a.m.
Using Technology to Dramatically Improve Advertising Sales Results
What if you could increase your station’s digital billing by 20, 30, or even 40 percent without hiring new salespeople and without making more client calls? What if you could have a proven sales system that is always making sales for you, in spite of staff turnover? More than ever before, radio stations have difficulty hiring the best salespeople, especially digital salespeople. Better compensation from growth industries with higher margins, fierce competition for limited talent, flight of the "good ones" to faster fields, less time to train new sellers, and clients who are leaving radio because of frequent sales turnover are all taking a drastic toll on profitability. Technology Marketing Expert James Michelson, author of Cross Media Marketing 101, will show you how other industries are currently bringing in business, in some cases increasing sales by over 100 percent through coordinated sales efforts using Web-based tools and systems. Learn how to position your station with advertisers and avoid "cold call hell." Your competitors will never know how you're getting so much new business. This is a must-see session that will more than pay for your trip to Convergence!
James Michelson, Founder, JFM Concepts and author of Cross Media Marketing 101




10:10-10:25 a.m.
Break
Sponsored by


10:25-10:55 a.m.
Keynote
Jeff Smulyan, Chairman/President/CEO, Emmis Communications


10:55-11:35 a.m.
Online Content Innovation: Playing Offense for Audience Growth
A radio content renaissance is underway, but for the most part, it's not happening on broadcast radio. Borrell Associates predicts TSL for pureplay mobile services will grow by 38% over the next four years -- while broadcast radio declines 42% over the same period. Whether you’re running a broadcast or online audio media company, engaging in content innovation means playing offense, which will increasingly be key to success. How will broadcasters extend their brands online above and beyond  streaming their existing stations? And among new audio media players such as Apple, Google, Microsoft, Pandora, Spotify, Rdio, Beats, and more, what role will original content play in the audience shakeout? Learn from content and innovation experts who'll help spark ideas for your digital path forward.
Moderator: Paul Goldstein, President, PG Audience Development
Michael Fischer, SVP/Labels & Content, Clip Interactive
Johnie Floater, EVP/Business Development, Audience Bakery

Kurt Hanson, Publisher, "RAIN: Radio and Internet Newsletter," and CEO, AccuRadio


11:35 a.m.-12:15 p.m.
Digital Advertising: The Key to Unlocking Dollars, From the Client Perspective
In the world of advertising, if it's not linked to digital media, if it's not accountable, or if it doesn't have granular measurement, it's not relevant. This panel brings advertisers together in a frank and detailed discussion on what clients want from your digital assets, and what advertisers need in general to enhance and increase their return on their investment in them. What do they need specifically from radio stations in terms of both content and accountability -- and what's the best way for stations to present their digital platforms? What key elements should be part of every proposal? What tools provide the kind of measurement that meshes digital delivery with broadcast ratings? Get the perspective from key advertising agencies, in elementary terms, about what every radio rep, manager, and owner needs to know.
Moderator: Norm Pattiz, CEO, Courtside Entertainment Group and PodcastOne
Dan Granger, CEO and Founder, Oxford Road
Yvonne Lacey, National Media Director, Two Nil Global
Josh Nazar, Senior Media Buyer, Horizon Media

 
12:15-1:30 p.m.
Lunch
Sponsored by:


1:30-2:10 p.m.
Social Media: Best Practices, Opportunities, and the Risk of Standing on the Sidelines
Social media is an impactful complement to broadcast radio, allowing listeners to engage with our stations, our advertisers, and each other in rich multi-way communications. How can stations leverage social channels in tandem with their existing resources to create entirely new value propositions for their audiences? This session explores the many compelling opportunities social media affords broadcast media companies. Panelists will focus on best practices, sensible investment strategies, and effective utilization of social data to generate outstanding ROI. This session will also impart the risks of ignoring or improperly utilizing social channels, as well as tips for aligning the organization for social success.
Moderator:
Alexander Kates,
Global Head at Digital Marketing Institute and Author of Strategic Digital Marketing
Alisa Cromer, CEO, LocalMediaInsider.com
Bryan Kramer, Social Business Strategist/CEO, PureMatter, author of Human to Human #H2H
Gary Scott Thomas, Morning Personality, KRTY-FM/San Jose



2:10-3:00 p.m.

"Podcasting on Steroids"
Adam Carolla and Norm Pattiz


3:00-3:20 p.m.
Break
Sponsored by


3:20-4:00 p.m.
Innovators and Inventors: Looking Ahead on the Digital Highway
Convergence 2014 puts the spotlight on a few select companies whose strategies and imagination are ahead of the curve, providing solutions and roadmaps that will be driving many of tomorrow's platforms and adapted technologies. They'll give you a look at what's new on the horizon, and you'll have the chance to follow up later for information you may want to take back to your company.
Moderator: Buzz Knight, VP/Program Development, Greater Media
Shane Bogardus, President/Co-Founder, OnRoute Digital Media
Pat Higbie, CEO & Co-founder, XAPPmedia Inc.
Mike Smyth, Co-founder, Boast
Edward Wallace, Co-founder, Boast


4:00-4:40 p.m.
How Radio's Automotive Dominance Will Change: What You Need to Know to Take Advantage of Changes on the Auto Dashboard
Radio has always owned the car and about 50 percent of listening, but now the dashboard and connected car are changing consumer behaviors. Learn what Apple, Google, and others have planned for the car, how technology impacts how users use their radio, and how your station needs to adapt in order to maintain your dominance. See how the connected car will impact ad dollars and how we sell.
Moderator: Fred Jacobs, Founder/CEO, Jacobs Media
Doug Sterne, VP/Audio Sales, Pandora Media
Alan Taylor, CEO, Entertainment Radio Network
Tobin Trevarthen, Founder/CEO, Spatial Shift
Roger Tsai, Deputy GM/Media Personalization & Insights, Gracenote


4:40 p.m.
Closing Remarks

 


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