May 27-28, 2015
Dolce Hayes Mansion | San Jose, CA

Convergence 2015 Agenda



Convergence 2015
Digital Media Revenue
Conference Agenda:
"It's All About The Money"


May 27
 
1-1:15 p.m.
Opening Entertainment
Seth Glier, Grammy-nominated recording artist
Convergence is pleased to put the spotlight on multi-talented Seth Glier. A seasoned troubadour, Seth is a singer-songwriter, producer, and multi-instrumentalist who averages over 200 live performances annually. Along with his Grammy-nominated sophomore album, The Next Right Thing, his conference sets will include music from his fourth album for MPress Records, If I Could Change One Thing, being released in April 2015.

 

1:15-1:30 p.m.
Opening Remarks
Eric Rhoads
 
1:30-2:45 p.m.
Keynote
 
2:45-3:30 p.m.
Strategy for Selling Digital -- Debating the Platform Options
Ever since radio began consolidating multiple properties under one roof, managers have been faced with how to sell stations: one seller for all? Or separate staffs? And as today's revenue pie has expanded from traditional radio inventory to include digital platforms, the challenges of how to most effectively sell all the assets have become even more complex -- even as the opportunities have grown. We have gathered some of the most successful sales leaders on both sides to compare results and present the facts that can help you decide what's best for your station and your market in the years ahead.
 
3:30-4:10 p.m.
Delivering Mobile Consumers to the Cash Register
How do you "mobilize" your audience to engage in mobile activities that deliver better, more targeted, and more efficient opportunities for your station and your clients? Mobile apps and mobile sites are both accessed by mobile devices, but the vast majority of consumers find apps more convenient, faster, and easier to browse. Even so, only 28 percent say mobile apps offer a better user experience. So how do you deliver the fast, reliable mobile experiences consumers demand -- one that provides a seamless experience between mobile sites, mobile apps, and traditional online channels -- and bottom line results for you and your clients? Our panel of experts will show you the way.
Bill Freund, EVP/Chief Revenue Officer, Clip Interactive

 
4:10-5:00 p.m.
Innovators and Inventors: Looking Ahead on the Digital Highway
Convergence 2015 puts the spotlight on a few select companies whose strategies and imagination are ahead of the curve, providing the solutions and road maps that will be driving many of tomorrow's platforms and adapted technologies. They'll give you a look at what's new on the horizon, and you'll have the chance to follow up later for information you may want to take back to your company.
Tim Sinclair, CEO, RINGR


 
5:00-5:45 p.m.
Programmatic Buying: What It Is and How It Is Changing Media Buying
It's projected that programmatic buying will soon account for $9.8 billion, or about 20% of the overall digital-ad market in the U.S. As programmatic technologies spread to other media, including radio, that figure will continue to rise. But what is programmatic buying, and how does it work? What are the opportunities and the pitfalls of this new approach to media buying? We've gathered some of the leading programmatic innovators and proponents to share their vision and advice on the latest buzz in buying circles.
Moderator: Jeff Haley, President/CEO, Marketron
Michael Dougherty, CEO & Co-Founder, Jelli

 
5:45-7 p.m.
Opening Reception

 



 
May 28
 
7:45-8:30 a.m.
Continental Breakfast
 
8:30-9:00 a.m.
TBA
 
9:00-9:40 a.m.
Podcasts Are Back! And Profitable!
Podcasts are back in fashion, thanks to smartphones and Bluetooth-enabled cars that have made them more accessible to listeners than ever before. Downloading has also become easier: Rather than downloading from iTunes onto a computer and syncing with an iPod, listeners can capture podcasts straight from the Internet onto their mobile devices. That ease of access has no doubt helped drive subscriptions of podcasts through iTunes to reach 1 billion over the last year. And because ad messages are read by the hosts of the show themselves, they tend to sink in better than traditional ads. As a result, this second wave of podcasts is becoming a greater revenue channel. Learn how to cash in on the podcast phenomenon in this session.
 
9:40-10:20 a.m.
Technology Overload: Where to Spend -- And Where to Save -- Your Budget
Overwhelmed with technology? This session provides everything a manager needs to know about how to oversee a fruitful, successful digital operation. What's hot, what's not, what works, what is a waste of resources, and where does the most fruit (money) come from (hint: it's not low-hanging). But you have to be willing to stretch and reach for the right shiny new tech. This session will be a great primer for everyone who knows they don't know everything about digital.
 
10:20-10:40 a.m.
Break
 
10:40-11:30 a.m.
Keynote
 
11:30 a.m.-12:15 p.m.
Digital Advertising: The Key to Unlocking Dollars, From the Client Perspective
This panel brings advertisers together in a frank and detailed discussion on what clients want from your digital assets, and their expectations for return on investment. What do they need specifically from radio stations in terms of both content and accountability -- and what's the best way for stations to present their digital platforms? What tools provide the kind of measurement that meshes digital delivery with broadcast ratings? Get the perspective from key advertising agencies, in elementary terms, about what every radio rep, manager, and owner needs to know.
 
12:15-1:30 p.m.
Lunch
 
1:30-2:20 p.m.
Keynote

2:20-3:00 p.m.
E-Mail Renaissance: Why E-Mail Is a Hot Revenue Stream Again
What's old is new again. As Facebook's organic reach has waned, marketers are returning to e-mail, fueled by the belief that it's better to ask for someone's e-mail address than wait for them to "like" you. In fact, a big, clean e-mail list and a high open rate have become critically important as a digital marketing tool. Getting content in front of as many eyeballs is the obvious "why" -- but what is the best way to do that? And how can you best ensure delivery with so many roadblocks like "Google bots" affecting placement of your e-mail? Achieving maximum open rates is possible, once you learn the secrets this panel will deliver. And their presentation will remind you of something else: Registration at social media sites requires one independent, powerful tool: your e-mail address. Now do we have your attention?
Moderator: Ruth Presslaff, President, Presslaff Interactive

 
3:00-3:20 p.m.
Break
 
3:20-4:00 p.m.
Making Money Outside the "Radio Box"
Don't let the words "future" and "innovative" fool you. Those forward thinkers who are able to experiment outside the black-and-white lines of radio and dare to creep into the gray areas of technology, digital, streaming, videos, and pay-to-play are cashing in on those concepts right now. Yes, you've heard of YouTube and Spotify and Pandora -- but how does that translate into cash? Let our experts share with you their secrets -- from startup to future improvements and everything in between.
 
4:00-4:40 p.m.
How Radio's Automotive Dominance Will Change: What You Need to Know to Take Advantage of Changes on the Auto Dashboard
Today's new cars are connected, capable of keeping consumers constantly in touch with their audiotainment, services, and contacts. Everyone from Apple to Zubie is involved, and industries from pizza delivery to insurance are facing lifestyle-altering shifts as a result. Almost since its inception, radio has owned the dash, but today's tech toys and digital platforms are changing the landscape. How can it continue to hold a primary spot in this now-crowded space and stay engaged with the new opportunities of the connected car? This panel will deliver the upside, downside, and driver's-side view of what's on deck for the automotive dash and what the radio industry needs to do to keep "drivetime" "radio time."
 
4:40 p.m.
Closing Remarks
 



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