Convergence is Radio Ink's annual digital conference in Silicon Valley.
Each year, Convergence brings together the top minds in the digital world to provide insights to the radio, television, online radio, and audio industries about emerging trends, new business models, and forms of digital income. A major land grab is occurring for the digital consumer, and it's rapidly disrupting long-standing businesses models. Social media and mobile adoption have changed consumer behavior, and broadcasters can no longer rely on their past experience alone, but must embrace how technology is changing their world and that of their listeners and advertisers today.
At Convergence, we discuss the innovation that matters, who will win and why, and specific actions broadcasters can take to stay ahead and generate digital strategies for income and preserving audiences.
Convergence taps digital media insiders -- and radio "outsiders" -- as speakers and panelists, along with a select few from within the radio industry, in order to give broadcasters an accurate reflection of what is happening in Silicon Valley, removing the internal insulators that keep broadcasters in the dark about reality.
The event has previously attracted top executives from major technology and media firms as well as Internet icons.
Join us for Convergence 2015 and expect to have your mind challenged, your brain stretched and your reality altered. You'll leave with deep competitive advantages.
Yes, social media is a science. And it's how human beings have been spreading content -- urban legends, rumors, slang, jokes, chain letters -- since we first learned to communicate. Award-winning social media scientist and author Dan Zarella will share "The Science of Social Media" and how your station can leverage those opportunities to bring in more revenue, using best practices and information backed by real data. At Convergence, you'll learn how to fine-tune your station's social media.