May 27-28, 2015
May 27-28, 2015 | Dolce Hayes Mansion | San Jose, CA

Images From Convergence 2015

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Marketron To Execute Radio's First Programmatic Buy

This is huge:  On May 27, live at Radio Ink’s Convergence Conference, Marketron will execute the first ever real-time programmatic spot buy in the radio industry.

As Convergence attendees watch on the big screen, Marketron will facilitate a programmatic buy for a leading radio broadcaster: The broadcaster will publish inventory to Marketron’s Marketplace platform, and the advertiser will buy this inventory using a demand-side platform.

Read more.
The demo is designed to illustrate the interoperability between Marketron’s Mediascape and programmatic platforms — just as programmatic is being adopted across the media landscape to maximize inventory and revenue.

Two Burning Questions For Radio Managers

Running your stations isn't getting easier, and there is an alarming trend that is, or will be, impacting revenues in every market.

In the following video, Radio Ink Publisher Eric Rhoads asks these burning questions and reveals this alarming trend.

To Learn About this Alarming Trend, Hit the Play Button.


Note: There are still rooms available at the Dolce Hayes Mansion at the special Convergence rate of $189. Click here to make your reservations now.



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