So your station or group has taken all the right steps in social media. You've got a Facebook fan page, you're on Twitter all day long, you're even pinning station and event pics on Pinterest. But what are you doing it all for? 

Sure, you're probably learning a lot about your listeners, and that's great. But time and effort are too precious these days to spend on anything that doesn't contribute to the bottom line. How can you get that from social media?

Nichole Kelly, CEO of Social Media Explorer/SME Digital and author of How to Measure Social Media, will explain it all at Radio Ink's Convergence 2013, set for March 4-5 in Santa Clara, in California's Silicon Valley. Kelly is a respected innovator in measuring social media results against real core business objectives: sales, revenues, and costs. She's a sought-after speaker who's provided training and insight to, among other organizations, the American Marketing Association, the Public Relations Society of American, and Forrester Research. 

At Convergence, Kelly will provide tips for tracking social media results, collecting the information you need to show advertisers that sponsorship packages in social media are well worth the investment. Her tracking secrets will help your stations optimize the results from every single message you put out on your social media channels.