Are You Connected?

If you had to define what radio is about in one word, that word would probably be "communication." And that is a word being redefined every day -- sometimes it seems like every moment -- as new platforms and tools are invented and catch on (and sometimes just as quickly fade away). Learning how to make the most of these new social media platforms and digital tools is key to radio's future.

Do you know the best places to invest your multi-platform resources -- in time, money, and people? At Radio Ink's Convergence, set for March 4-5 in Santa Clara in California's Silicon Valley, a panel of leading digital and research experts, moderated by social media specialist Stephanie Winans, will explain where you need to be, and where developing trends are leading. And just as important, they'll talk about how to create the compelling content that will bring the audience engagement you need, and that marketers and advertisers crave.

Moderator:

Digital media strategist Stephanie Winans consults with radio stations and personalities, artists, and small businesses on digital media strategy at Stephanie Winans Digital and the Randy Lane Co. From social media strategy and engagement to digital content marketing and graphic design, she is all about making radio look good online. Winans also writes for Radio Ink and speaks on social media at radio and music industry conferences.

Panelists:

Jacquelyn Bullerman is Digital Media Manager for Arbitron, responsible for developing and hosting industry-wide webinars, writing articles, and working directly with Arbitron clients on current digital trends. Bullerman brings 20 years of hands-on media experience to her current position, including media planning, buying and selling, traffic, and media training for both radio and agencies. She has worked with a multitude of stations in all market sizes, reviewing their social media content and providing tactical and strategic insights.

Danica Kombol is co-founder of Everywhere, a leading social media marketing firm with clients such as Radio One, CNN, Coca-Cola, and Cox Communications. As a social media marketer, Kombol draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop and went on to become a successful television producer, working on such legendary shows as Saturday Night Live. Kombol frequently speaks on social media at conferences and to corporate teams. She blogs about social media at www.beeverywhere.tv.

Adam Wiener is SVP/Content, Community, and Operations at CBS Local Digital Media. He joined the division in 2010 and has been instrumental in developing and implementing the content and social strategy for all CBS local digital extensions, working with corporate and local leadership with CBS Radio and CBS Television Stations. Before taking his current post, Wiener held positions including executive producer of CBSNews.com, senior producer at CBS News, SVP/business development for NBCU/iVillage, and COO for NBCU's driverTV.

Jed Williams is a Senior Analyst at BIA/Kelsey and the Program Director for the company's Social Local Media practice. In this role, he analyzes, forecasts, and advises clients on the evolving digital media ecosystem. He is a frequent speaker at industry events who’s been cited in the New York Times, the Wall Street Journal, USA Today, the Financial Times, Bloomberg, Ad Age and the BBC.

Convergence 2013
March 4-5
Santa Clara Convention Center
Santa Clara, CA
www.radioconvergence.com

About Radio Ink's Convergence
Radio Ink's Convergence is the "next generation" of the Radio Ink Internet Conferences held during the dot-com era. Convergence reflects the changes since that time and the next generation of things radio needs to be thinking about. It's more than the Internet; it's about things that are converging and gathering audiences, such as the next generations of the Web, digital media, search, user-generated content, social media, podcasting, mobile, online video, audio, streaming, texting, and so much more. This conference is for everyone who wants to see a future for radio, including owners, CEOs, market managers, sales managers, program directors, advertisers, podcasters, and online broadcasters.

About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at www.radioink.com. The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.

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