1:30-1:45 p.m. Welcome and Opening Remarks: Eric Rhoads
1:45-2:45 p.m. Keynote Tim Draper, Managing Partner, Draper Fisher Jurvetson
Sponsored by Abacast
2:45-3:30 p.m. From Mobile Engagement to Cash Register Transactions: How Radio Can Make the Difference
Any app can display an advertising message. Mobile allows interaction to occur anytime and anywhere. The goal is getting listeners to respond and engage with your client’s offers. It’s critical to a successful marketing partnership and demonstrates your station’s ability to move the needle at the cash register for your advertisers – and you. How do you “mobilize” the power of your audience with mobile applications that create better, more targeted, and more efficient opportunities for your station and your clients? Moderator: Paul Jacobs, General Manager, Jacobs Media Scott Burnell, Global Lead, Business/Development & Partner Management, Ford Motor Company Tom Kenney, President, Verve Mobile Doug Sterne, VP/Audio Sales, Pandora
4:05-4:40 p.m. Social Platforms — What Works and What Doesn’t in a World Connected and Communicating
Media experts examine the impact of the transition to social media and digital tools as these newer models shape and redefine radio’s multi-platform options. What is the best way to market and monetize with advertisers? What developing trends are most likely to provide listener growth and generate revenue? What are the key elements to providing compelling content that will not only win fans, but engage interactive audience participation and influence purchase decisions? And on what devices? Moderator: Stephanie Winans, Social Media Platforms Jacquelyn R. Bullerman, Digital Media Manager, Arbitron Inc. Danica Kombol, Managing Partner, Everywhere Adam Wiener, SVP/Content, Community, and Operations, CBS Local Digital Media Jed Williams, Sr. Analyst/Program Director of Social Local Media, BIA/Kelsey
4:40-5:25 p.m. Keynote Norm Pattiz "Redefining Radio in a Digital World"
5:25-6:00 p.m. Managing Content Assets Across Multiple Platforms: How to Make the Pieces Mesh
Most people think of websites when they talk about content strategy. But it's a term that applies to all platforms today -- and influencing how and where your listeners find and use content, and managing their engagement and follow-through, is as important as the platforms themselves. That’s how loyalty is established, and brand preferences enhanced. This session ties all the elements together, with sound advice and examples of how to successfully integrate your on-air station and events with your digital assets, from website to mobile and social. Our panel will provide tools and examples of what you need to put all the pieces together — and get them working in harmony. Moderator: Scott Roesch, Head of News & Entertainment Business Development, Ustream.tv Ayinde Alakoye, Founder/CEO, Hitch Radio Mike Dougherty, CEO/Co-Founder, Jelli Cory Treffiletti, SVP/Marketing, BlueKai
6:00-6:30 p.m. Third Annual Convergence Awards
Sponsored by Presslaff Interactive Revenue
6:40-7:40 p.m. Opening Reception
Tuesday, March 5
8:30-9:05 a.m. Advertisers Speak Out: How Digital Platforms Are Bought and What That Means to Radio
This panel brings advertisers together to articulate how – and why – pure-play digital platforms are bought and why radio is missing the boat on delivering comps for its platforms that are similarly measurable and in sync with the marketing plans and objectives of the client. What do advertisers need to make better digital buying decisions that also enhance and increase radio's return on digital investments? What measurement tools are used to qualify and quantify digital media, and how can broadcast ratings be integrating? Clients, agencies, and research experts come forward to lay out, in plain English, what every radio rep, manager, and owner needs to know. Moderator: David Verklin, Marketing Consultant Adam Seymour, SVP/Managing Director-DIgital, Optimedia
9:05-9:45 a.m. Integrated Sales Strategies: Why You Can’t Sell Digital With Legacy Sales Strategies
While over 93% of the population listens, radio still only getting 7%-8% of the advertising dollars. Meanwhile, digital place-based media continues to explode — growing six times faster than media overall. During the first half of 2012, while some estimates show radio growing 1.4%, digital racked up an impressive 11.8% increase. Where is the disconnect? Why can’t radio’s multiple digital platforms break through the “sound” barrier and capture larger shares of the growing digital pie? Could it be our sellers aren’t trained? Are stations failing to position digital and offer the granular data necessary to convince clients that radio can be a one-stop “spot, click, and deliver” advertising panacea? Learn what your sellers need to know before they walk through the next client’s door. Moderator: Gregg Murray, Creator, iRadioSales Duane Cofield, IA Strategist/Soc. Media Com. Mgr, KJHL Radio Marc Greenspan, Founding Partner, Research Director Inc. J.Love, Marketron Interactive Management Consultant, Corus Entertainment Dave Presher, President/CEO, Involution Digital
9:45-9:55 a.m. infoPod
My Station App
"My Station App: PLUG INTO OUR NETWORK"
Radio is going mobile. But is it enough to just have an app? There are lots of radio station apps out there. MyStationApp invites you to PLUG INTO our NETWORK and see the difference.
Jason Acquisto, Co-creator, My Station App
9:55-10:30 a.m. Radio and the Age of Personalization: How Pandora, Spotify, TuneIn, and iHeartRadio Are Changing the Listening Landscape
The personalization that has evolved thanks to digital has altered not only listening habits, but expectations and, frankly, listener demands. Today, it’s about more than simply choices on the local dial – it’s about, choices period! The ability to have one’s music intuitively selected – to listen to stations from around the country and find specific genres, and to hear it all uninterrupted by commercials – has put the audience in the entertainment driver’s seat. Navigating today’s competitive landscape and keeping listeners engaged and involved with radio will be the focus of this ear-popping session. Moderator: Daniel Anstandig, President/CEO, Listener Driven Radio Jon Erdahl, President, 3D MediaVentures Scott Fleischer, Sr. Manager/Programming, TuneIn Rockie Thomas, VP/Business Developments, AdsWizz
10:30-10:50 a.m. Break
Keynote: Nichole Kelly, CEO of Social Media Explorer/SME Digital, and author of How to Measure Social Media "How to Measure Social Media"
11:20-11:55 a.m. Traditional Media In the Age of Digital: How TV and Print Are Facing the Challenge and What Radio Can Learn From Their Mistakes – and Their Wins
The Internet and digital tools have changed the media landscape, revolutionizing marketing, promotions, branding, and metrics. It’s no longer “business as usual.” Radio has certainly been impacted by the explosive use of digital tools and platforms, but the medium is not alone. Other traditional media, such as print, TV, and Yellow Pages, have also had to learn to retool, rethink, and revitalize their business models and engage in newer technologies. And some have been at it a lot longer than radio. What can we learn from the successes — and the failures — of radio’s traditional competitors will be the focus of this panel of experts from those media. Moderator: Ruth Presslaff, President, Presslaff Interactive Revenue James Derby, Chief Strategy Office, Federated Media and Federated Interactive Rick Eytcheson, President/CEO, Capital Public Radio
Nichole Kelly, CEO of Social Media Explorer/SME Digital, and author of How to Measure Social Media Lisa Moore, Internet Director, KSBY, KSBY.com & The Central Coast CW
11:55 a.m.-12:25 p.m. Ken Rutkowski, co-founder, Business Rock Stars
"The Real Lies of Interactive Media"
12:25-1:45 p.m. Lunch
1:45-2:25 p.m. The Digital Dashboard and Beyond: A 2015 View
The digital dashboard is reinventing how consumers use media in automobiles. Engineers and automakers will show you exactly what is already competing with radio for the dashboard and what is coming within the year. This is no longer about the future. It's about today. See the competition up close so you'll be prepared to innovate and adapt, and preserve the historically sacred home of radio in the dashboard.
Moderator: Buzz Knight, VP/Program Development, Greater Media Scott Burnell, Global Lead, Business/Development & Partner Management, Ford Motor Company Dr. Frankie James, Managing Director/Advanced Technology Office/Silicon Valley, General Motors Thilo Koslowski, VP/Distinguished Analyst/founder of the Automotive Practice, Gartner Inc Valerie Shuman, VP/Industry Programs, Connected Vehicle Trade Association (CVTA)
"Interactive Internet Radio Ad Generates $5 Per Click"
KRML and Butts Chevrolet Cadillac Acura Presented by Social Radio
Presenter: Steve Allaway, CEO, Social Radio, with Jake Butts of Butts Motors
3:05-3:25 p.m. Break
3:25-4:00 p.m. The Cross-Culturization of Social Media and What that Means to Your Radio Station
Digital media platforms are playing an ever-expanding role in media consumption, extending across every cultural, social, ethnic, and economic category. And in many cases, not only do digital platforms index higher within some ethnicities and populations, they serve to culturally blend what once were distinctly different audiences. Reinforcing online presence, boosting brand preferences, and generating more digital revenue through social media communities and online campaigns targeted at today's culturally diverse and savvy users will be explored in this highly anticipated session. Plan to learn things about your audience even you didn't know — and how to turn that information into a bigger slice of their time and attention. Moderator: Evan Harrison, EVP/Content and Entertainment, Univision Radio Manolo Espinosa, Head of Audio, SoundCloud Maya Grinberg, Chief Evangelist and Social Media Manager, Wildfire a Division of Google Jessica “Tai” Valenzuela, National Digital Content Manager, Univision Radio
4:00-4:30 p.m. Tech Super Session What’s in store for the future? What tech developments will be hot, and which ones will fizzle? Discover the vision for growing digital consumption and its revenues from the people in the best position to see what's on the horizon -- and make it happen. Moderator: Larry Marcus, Managing Director, Walden Venture Capital Katherine Barr, General Partner, Mohr Davidow Ventures